- December 3, 2013 -
As Summer has landed so has the latest sun awareness campaign, Pretty Shady. Hailing from Sydney’s creative hub, Pretty Shady is a concept on raising skin cancer awareness in young Australians. Gone are the days where covering up was considered “lame” or “uncool” (although those comments just proved I am both!) it’s now all about protecting our future generations.
Teaming up with high profile ambassadors Nicole Warne (Gary Pepper Girl), Anthony Lister (contemporary artist), Gossling aka Helen Croome (musician), Corbin Harris (skateboarding medalist) and Ellie-Jean Coffey (pro surfer), Pretty Shady is showing us that no matter who you are or what you do skin cancer is affecting us all.
– Australia has the highest rate of skin cancer in the world
– 2 out of 3 Australians are diagnosed with skin cancer each year
– Skin cancer is the most common of cancers affecting young Australians
– Thousands are dying each year
– By stopping sun damage you are stopping 95% of melanomas
BE PART OF THE SOLUTION
Show your support by sharing this campaign on your social media outlets and go here for a chance to grab your free Pretty Shady gear. Some easy steps to becoming Pretty Shady -Always apply SPF30+ sunscreen 20 minutes before sun exposure and then reapply every 2 hrs (more frequently depending on water exposure etc), Avoid sun exposure during the peak UV times 11am – 3pm, Wear clothing that covers the majority of your skin and Always wear sunglasses (that meet the Australian standard) outside to avoid development of cataracts and eye tissue skin cancer.
UP FOR GRABS
Below is an image showcasing the freebies being given away, by entering online you could potentially get one of the following items: Pretty Shady Sunscreen, handmade Sunglasses, T-shirt designed by Anthony Lister, reversible hat, Basil Bangs custom Pretty Shady umbrella, or the special Pretty Shady logo tee. We’ve already entered and got ourselves a logo tee so hurry before they’re all gone!
You can make a difference, you can make the change and you have the power to help us stop skin cancer 1 summer at a time.
(Alchemy is Pretty Shady)
Make some noise and tag us in social media while you’re being Pretty Shady #alchemyisprettyshady #prettyshady