WITCHERY // AW 16 MODERN REVIVAL

- January 28, 2016 -

Last night Witchery hosted their AW16 runway at Redfern’s Carriageworks titled ‘Modern Revival’.
Featuring 80 looks across their 4 internal brands (Witchery Balance, Witchery Man, Witchery Woman and Witchery First Edition), the high-street label showcased their modern take on the ease of 70s style.

Alan White once again teamed up with Witchery to create the flawless on fleek faux fringe looks (individually hand dyed to match each model) proving there’s a clear reason why he is one of the most in demand hairstylists in Australia. Not only influenced by the era itself, Alan was also inspired by French photographer, Guy Bourdin, who was a major influence at the time with his sensual and sexy images. This also carried over to the beauty looks created by Kellie Stratton, who worked with the new season range of Witchery Beauty products consisting of metallic golds and warm neutrals.

As usual the runway evoked a feeling of effortless style and ease, which is a signature look that stylist Sara Smith nails every season. This tied into the abstract set which was designed to reflect the busy city streets that the Witchery woman occupies. The main collection itself was multidirectional appealing to all walks of life. We saw the classic sailor-esk wide pant, puss bow blouses, witch-vibe laces and oversized knits. The colour palette consisted of neutral earthy tones with accents of black and white. In the balance section we saw an almost futuristic nomadic look, which is definitely a continuous vibe that strengthens in each of their capsule ranges. Witchery also took the opportunity to showcase their on-going annual White Shirt campaign which donates everything, excluding GST, from sales of each shirt directly to the Ovarian Cancer Research Foundation (make sure you check them out in-store, it’s a good cause).

‘Modern Revival’ has already begun to drop in-store and will be available till March. Head on over to Witchery to view more.

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